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The second U.S. store (after N.Y.) of the Japanese brand BAPE® has become a solid street-corner anchor at 8001 Melrose Avenue in L.A. With only a few flimsy palms outside, the eye-catching, BAPE signature camo print in juicy neon tubes strikes a commanding visual presence especially at night.
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Inside, a huge glass cylinder, six meters in diameter, dominates the cool 4.5-meter-high space. Inside the cylinder, sneakers revolve on conveyer belts giving both an industrial and a museum-like feel. The oldest BAPE stores in Japan have already celebrated their first decade, but in Europe and the U.S., the brand has only recently started to gain a retail presence. In addition to Japan, BAPE stores exist in Hong Kong, Paris and London, and now two in the U.S.
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The L.A. store was designed by Masamichi Katayama and his company Wonderwall. The 43-year-old Katayama is well known for retail work in Japan, France, U.K., the U.S., Russia, Hong Kong and China. - Tuija Seipell
via thecoolhunter
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